Should a tailored communication strategy vs. a general communication strategy be used for socially disadvantaged women?

On the basis of the specific tailored communication strategy providing individualised cancer risk considered, the GDG suggests against tailoring interventions for socially disadvantaged women, as some tailored interventions appear to do more harm than good. However, the impact of other types of tailored interventions is unknown.

Monitoring and evaluation of tailored communication strategies that differ from that considered in the randomised controlled trial reviewed for this recommendation is suggested to assess the impact of alternative tailored communication interventions.

• Due to the scarcity of evidence in the different approaches to tailoring communication, the GDG suggests research exploring other tailored interventions for this population. There is the need to have a narrower definition of what tailored interventions are.
• The GDG noted that there is incongruity with the research evidence that was found for tailored interventions for communication strategies for socially disadvantaged women. On the basis of the specific tailored communication strategy in the randomised controlled trial reviewed, the GDG suggests against tailoring interventions for socially disadvantaged women, however, the impact of other types of tailored interventions is unknown. Further research examining all interventions targeting or tailoring socially disadvantaged women is suggested.